Our Guide to Sponsorship Management Who Needs Help with Sponsorship Management? As an agency with expertise in sponsorship management, we created this guide to cover the full spectrum of sponsorship management. We have experience working with people with job titles ranging from chief marketing officer to director of marketing to corporate sponsorship manager to sponsorship […]
We love what we do. We provide advice to brands and properties wanting to achieve the best results with sponsorship. We really love when clients find more success after our work together. Some clients know a lot about sponsorship but want expert help in a narrow area. Other clients come to sponsorship for the first […]
We love what we do. We provide advice to brands and properties wanting to achieve the best results with sponsorship. We really love when clients find more success after our work together. Some clients know a lot about sponsorship but want expert help in a narrow area. Other clients come to sponsorship for the first […]
SPONSORSHIP AUDIENCE PSYCHOGRAPHICS ARE BETTER THAN DEMOGRAPHICS Sponsorship Audience Psychographics offer different descriptions of a sponsorship audience than Sponsorship Audience Demographics. So, if you ask me, “Which data set do you love more?” No contest. I love psychographics the most. Sure. Sponsorship Audience Demographics adequately describe baseline data about people, including their age, family status, […]
By Ken Ungar The recent NCAA rules on athlete name, image and likeness (NIL) made news because it provided a noteworthy new grant of commercial rights to college athletes. However, when examining what commercial rights were granted, the new NCAA NIL rules actually provide very little to most athletes and sponsors. New NIL rules […]
