Why Learn How to Manage Sponsorship? Sponsorship can be a powerful form of marketing. Learning how to manage sponsorship effectively brings this power to life. As sponsorship experts, we’ve witnessed firsthand how well-executed sponsorships can catapult brands to new heights, create meaningful connections with target audiences, and drive substantial business value. This comprehensive guide will
We love what we do. We provide advice to brands and properties wanting to achieve the best results with sponsorship. We really love when clients find more success after our work together. Some clients know a lot about sponsorship but want expert help in a narrow area. Other clients come to sponsorship for the first
We love what we do. We provide advice to brands and properties wanting to achieve the best results with sponsorship. We really love when clients find more success after our work together. Some clients know a lot about sponsorship but want expert help in a narrow area. Other clients come to sponsorship for the first
SPONSORSHIP AUDIENCE PSYCHOGRAPHICS ARE BETTER THAN DEMOGRAPHICS Sponsorship Audience Psychographics offer different descriptions of a sponsorship audience than Sponsorship Audience Demographics. So, if you ask me, “Which data set do you love more?” No contest. I love psychographics the most. Sure. Sponsorship Audience Demographics adequately describe baseline data about people, including their age, family status,
By Ken Ungar The recent NCAA rules on athlete name, image and likeness (NIL) made news because it provided a noteworthy new grant of commercial rights to college athletes. However, when examining what commercial rights were granted, the new NCAA NIL rules actually provide very little to most athletes and sponsors. New NIL rules
