You may be content with most of your sponsorship properties, but some partnerships may require improvement to meet your expectations. Starting from scratch is not an option, but you want your entire portfolio to be robust and efficient. To fulfill this need, we have created the Total Portfolio Review.
The Performance of Each Sponsorship
In the TPR, we review all or a portion of your properties to verify alignment with your sponsorship strategy and positive impact on your marketing challenges. Our sponsorship consultants work in tandem with your team to collect relevant data, analyze the effectiveness of each property, and leave you with detailed recommendations to improve the program or sunset unproductive partnerships.
How Sponsorships Interact Within Your Portfolio
TPR also looks at the “sponsorship fit” of your portfolio: how your properties interact with one another and reflect on your brand. To help you maximize the benefits of sponsorship fit, CHARGE will recommend specific ways each of your sponsorships can add value to your brand image.