• Sponsorship Activation Made Simple Sponsorship Activation Sponsoring an event can be a powerful way to bring a brand to life, but it’s more complex than slapping a logo on a wall. The process of creating memorable experiences for attendees is both an art and a science. In this article, we’ll examine how sponsorship activation is […]

  • How to Write a Sponsorship Letter What is a Sponsorship Letter? A sponsorship letter asks for financial support from a company or individual to fund a specific event, team, organization, or cause. This could be for things like sports teams, school clubs, charity fundraisers, or even educational programs. Is It Like a Donation Request? No. […]

  • Know the difference between Sponsorship and Advertising In today’s economy, where media and technology play a pivotal role, people commonly hear terms like “advertising” and “sponsorship“. These terms often find their way into discussions about entertainment, sports, and even everyday products. Regardless of which comes first when considering the difference between Advertising vs. Sponsorship, they […]

  • Sponsorships Must Have Just the Right Fit Sponsorships can be a powerful tool for brands to expand their reach, enhance their credibility, and create meaningful connections with their target customers. However, the success of a sponsorship endeavor hinges mainly on a concept known as “sponsorship fit.” What is Sponsorship Fit? Sponsorship fit refers to the […]

  • Unlocking the Power of Data in Sponsorship Valuation Sponsorship has transformed remarkably in the rapidly evolving sports, entertainment, and marketing landscape. What was once primarily driven by intuition and reputation is now heavily influenced by data analytics and technology. In this era of digital interconnectedness, the power of data in sponsorship valuation has emerged as […]

  • Expert Tips for Getting a Racing Sponsorship It’s not easy to find a motorsports sponsor. I know. I’ve had the door slammed in my face many times, looking for sponsorship in racing. However, I found sponsorship success in racing and elsewhere through persistence, great mentors, and learning from my mistakes. CHARGE has compiled my system […]