Sponsorship Consulting for Brands
CHARGE is an independent group of sponsorship consultants built for brands making serious sponsorship decisions. Data-driven. No commissions, no conflicts.
20 Years of Sponsorship Expertise
CHARGE has spent two decades advising brands on sponsorship strategy, valuation, evaluation, and portfolio management. Our clients range from regional growth brands to Fortune 500 marketing teams. That experience means fewer surprises, sharper analysis, and advice you can implement with confidence.
How We Work
CHARGE's sponsorship consultants help brands make smarter decisions at every stage. Sponsorship decisions are too important for guesswork, and too important to leave to the people selling you the deal. CHARGE gives you an independent, expert view, from deciding what to invest in, to knowing what it's worth, to proving what it delivered.
For most brands, that begins with a clear look at where the portfolio stands. For others, the need is more specific. Maybe it's what a deal is actually worth, or what the sponsorship strategy should be going forward. We're built to handle all of it.
The Sponsorship Diagnostic
Know what your portfolio is actually delivering before you renew, cut, or commit to anything new.Most sponsorship portfolios grow without a plan. They build up one relationship, one renewal, one board ask at a time. Over time, you're managing a collection of commitments that nobody can objectively evaluate.
The CHARGE Sponsorship Diagnostic is a structured, independent evaluation of your entire sponsorship portfolio. We look at strategic fit, fair-market value, performance gaps, and risk across your deals. Then we deliver a clear, executive-ready picture of what's working, what isn't, and where the real opportunities lie.
It's a defined scope. A defined timeline. And a 100% money-back guarantee. For brands navigating an active portfolio, it's typically the fastest way to get to real clarity.
Best for brands with six- to seven-figure annual sponsorship spend who need an independent framework, not another pitch from a property.
What It Delivers
Our Full Range of Brand Services
Whether you're starting with a full portfolio review or you already know exactly what you need, CHARGE offers a complete range of advisory services for brands.
Ongoing strategic advisory for brands building, rebuilding, or scaling their sponsorship portfolio. We act as your independent strategic counsel. We help you set acquisition criteria, evaluate new opportunities, and build a portfolio that fits your brand and business goals.
Right for you if: you know your current approach isn't working, or you're growing into sponsorship as a significant channel and want an experienced strategic partner from the start.
Independent fair-market valuation of sponsorship assets. We apply it to new opportunities, renewals, or existing deals under review. We look at rights fees, activation costs, and projected business impact, so you can negotiate from a position of knowledge, not faith.
Right for you if: you have a specific deal in front of you, like a renewal, a new property pitch, or a naming rights opportunity, and you need an independent number before you go to the table.
The Diagnostic tells you where to look. Evaluation is where we go deep. We take one partnership, or a focused set of them, and conduct a rigorous assessment of activation quality, audience impact, benefit utilization, and business return.
Right for you if: you already know which partnership needs a closer look. Maybe it's approaching renewal, facing internal scrutiny, or it just hasn't been closely reviewed since it was signed.
Some brands need experienced sponsorship management but don't have, or don't want, a dedicated internal resource. CHARGE provides ongoing portfolio management, including partner oversight, renewal strategy, activation alignment, and stakeholder reporting. We function as an extension of your marketing leadership.
Right for you if: you're running a meaningful sponsorship portfolio and the person managing it is stretched too thin, or the role simply doesn't exist yet.
Common Questions from Sponsorship Marketers
CHARGE is an independent sponsorship consultancy that evaluates whether a brand's sponsorships are delivering measurable value. We do not sell or broker deals. We advise brand-side marketers what their portfolio is worth, what is working, and what to do next.
CHARGE works with brand-side marketing leaders who carry real sponsorship budgets, typically in the six- to eight-figure range. We work across many market verticals. However, we extensively serve three categories: banks and credit unions, healthcare and health systems, and non-OEM automotive brands.
CHARGE takes no commissions and has no financial stake in any deal we assess. The team selling you a sponsorship is not the right team to tell you whether it worked. Our only product is an honest third-party read, which is why brands use us to check the numbers they are handed.
No. CHARGE does not sell for properties, take commissions, or earn anything from a deal. That separation is what makes our evaluation credible.
Your agency and the property both benefit when a deal renews, so their numbers carry an incentive you do not share. CHARGE has no such incentive. We evaluate the same portfolio from the outside and tell you what the interested parties will not.
The Diagnostic is CHARGE's baseline service and the starting point for most clients. It is a fixed-scope, fixed-timeline review of your existing sponsorship portfolio that answers whether your spend is producing the results it should. It comes with a money-back guarantee.
You get a clear, defensible answer to whether your sponsorships are earning their place, and a decision you can take to your leadership. The output is built to survive scrutiny from finance, not just marketing.
Both. CHARGE evaluates existing portfolios and also values individual deals before you commit, so you know what a sponsorship is worth before you agree to the price.
Not Sure Where to Start?
A quick conversation with one of our sponsorship consultants is the fastest way to find out. Tell us where things stand, and we'll point you to the right service, whether that's the Diagnostic or something more specific.
Book a Discovery Call →