Nonprofit Sponsorship Resource Hub

CHARGE’s guide to help nonprofits find corporate sponsorship to support their mission.

Does Your Nonprofit Have its Share of Corporate Sponsorship?

Each year, corporations spend $97.4 billion on sponsorship globally, presenting a significant opportunity for nonprofits to diversify their funding and amplify their impact. This vast pool of resources isn’t just about financial support; it offers platforms for increased visibility, credibility, and long-term partnerships. However, tapping into these opportunities requires more than just asking for money; it demands a strategic approach, a compelling value proposition, and the ability to demonstrate mutual benefits. The only thing holding back nonprofits from claiming their share of this sponsorship pie is knowledge and confidence – elements this resource hub aims to provide, empowering organizations to unlock new avenues for growth and impact.

How to Find Nonprofit Corporate Sponsorship

This article surveys all the issues a nonprofit should address to start a corporate sponsorship program and find success.

Not Horsing Around When It Comes to Sponsorship

Horses’ Haven, a nonprofit dedicated to the rescue and rehabilitation of at-risk equines, wanted sponsors for its annual fundraising event. So, this nonprofit turned to CHARGE to provide coaching and guidance for sponsorship success.

Turning a Donation Rejection into a Corporate Partnership

In this real-life example, a nonprofit transforms a reluctant donor into an enthusiastic partner. Learn about this sponsorship with purpose.

CHARGE’s Sponsorship Deck Template

CHARGE created a free sponsorship deck template as a service to the sponsorship community. Our template has helped thousands of sellers jumpstart their sales programs.

Representative Nonprofit Clients

Since 2006, CHARGE has helped nonprofit clients find success. These are some of the 501(c) clients that we’ve helped over the years. 

What Our Clients Say

“CHARGE helped us understand what potential sponsors are looking for and advised us as we put together a plan that was tailored to our unique situation and needs. We don’t have a lot of resources or manpower, but they helped us put together a plan that we could follow through on.”

Kristine D., Executive Director, Horses' Haven

The Way We Help Nonprofits Develop Corporate Sponsorships

This hub is your gateway to a wealth of free resources designed to help you navigate the complex world of corporate partnerships. However, sometimes nonprofits need more help than free resources can provide. That’s why CHARGE provides a range of services to help nonprofits get started, stay on-track, and find successes to support their missions. 

“Jumpstart” Workshop

A half-day workshop designed for nonprofit executives and their boards. Explore opportunities, learn sponsorship basics, and plan next steps.

Free Sponsorship Consultations

As a service to the nonprofit community, CHARGE offers free 30-minute consultations. Discuss any aspect of the sponsorship process with a CHARGE consulting expert.

Sponsorship Coaching

Nonprofits who want expert coaches to support them as they improve their sponsorship-selling skills. Find sponsors with our Sponsorship Success Method.

VIDEO

The Key to Your Dreams Can Be Found Here

OUR LEAD SPONSORSHIP COACH

Sharing Sponsorship Secrets to Transform Your Program

Ken Ungar

For eighteen years, CHARGE has been helping nonprofit clients large and small leverage the power of nonprofit corporate sponsorship. The experts at CHARGE created the Sponsorship Success Method out of their experience and research in helping people transform their organizations through sponsorship.

Ken Ungar, our lead sponsorship coach, has twenty-five years’ experience buying and selling sponsorships with organizations from Fortune 500 brands to small businesses.  Author of two books, including Sponsorship Strategy: Practical Approaches to Powerful Sponsorships, Ken leads our group coaching sessions and participates in the online community, along with CHARGE’s sponsorship experts.