Sponsorship Consulting for Properties
CHARGE is an independent group of sponsorship consultants built for properties who want to price, package, and sell with confidence. Data-driven. No commissions, no conflicts.
20 Years of Sponsorship Expertise
CHARGE has spent two decades on both sides of the sponsorship table, advising the brands who buy and the properties who sell. That dual perspective is our advantage for you: we know exactly how sponsors evaluate, price, and pressure-test a deal, so we help you build a program that answers those questions before they are asked. From regional teams and event series to collegiate and community properties, we help sellers price with proof and close with confidence.
How We Work
CHARGE's sponsorship consultants help properties make smarter decisions at every stage of the sell: from knowing what your inventory is truly worth, to packaging it the way sponsors actually buy, to giving your team the tools and the story to close.
For most properties, that begins with a clear, honest look at where the program stands today. For others, the need is more specific. Maybe it is a rate card that has not been refreshed in years, packages built around what you have instead of what sponsors want, or a team that only chases new prospects when revenue dips. We are built to handle all of it.
The Property Diagnostic
Know exactly where your program stands before you touch a rate card.Most properties leave money on the table without knowing it. Sponsorship prices haven't been refreshed in years. Packages reflect what you have rather than what buyers actually want. New prospects only get pursued when revenue drops. You know your program could be doing better, but you can't put a number on it.
The CHARGE Property Diagnostic is a structured, independent evaluation of your sponsorship operation. We score how you package and price, how you position value, how your sellers tell the story, and where the revenue is hiding, and what to do next. It's a defined scope, a defined timeline, and a 100% money-back guarantee.
Best for properties who sense untapped revenue in their program but need an independent framework, not another rate-card benchmark, to find it.
Our Full Range of Property Services
Once you've completed a Diagnostic, or if you already know exactly what your program needs, CHARGE offers deeper services to help you act on it.
Ongoing strategic advisory for properties looking to grow, focus, or defend their sponsorship program. We help you decide which categories to pursue, which partnerships to grow or exit, and how to build a program that holds up to scrutiny from your CEO, board, or league office.
Right for you if: you're managing a growing or maturing portfolio and need an experienced strategic partner to help set priorities, not just another opinion in the room.
Sponsorship Strategy: Practical Approaches to Powerful Sponsorships →
We build a defensible, value-based pricing model for your inventory and restructure it into tiered, solution-oriented packages that map to how banks, health systems, and auto brands actually buy. Your sellers walk away with a clear "why this price" story for every proposal.
Right for you if: your rate card is based on legacy benchmarks instead of clear value, and deals stall the moment a sponsor asks a hard ROI question.
A single, high-impact session for teams that need momentum now. We run a complete sponsorship readiness assessment, isolate the one or two issues actually blocking progress, and deliver customized coaching from seasoned experts, plus a 90-day action plan, implementation support, and negotiation guidance for anything already in motion.
Right for you if: you know something is stuck, don't have months for a full engagement, and need expert eyes and a clear plan fast.
Common Questions from Property Sponsorship Leaders
CHARGE is an independent sponsorship consultancy that helps properties price, package, and sell their sponsorship inventory with more confidence. We do not broker deals or take commissions. We advise you on what your assets are worth, how to structure them, and how to sell them more effectively.
CHARGE works with sponsorship, partnership, and revenue leaders at properties with meaningful sponsorship programs: regional pro and minor-league teams, motorsports properties, event series, collegiate athletics, and large community events. We work alongside your existing sales team and any agency you already use.
No. CHARGE does not sell on your behalf, take a percentage of your deals, or earn a commission. We are paid for our advice, not for what you sign. That is what makes the pricing and packaging work credible to the sponsors you are negotiating with.
League guidance and agency support are usually built for the whole league or a specific mandate like media or creative. CHARGE layers on top of that: independent pricing rigor, packaging built around your specific market and categories, and a sales story that holds up under a CFO's questions, the things generalist guidance does not reach.
Not by design. We build in phased rollouts and grandfathered benefits for existing partners, and we co-design any new tools or pricing frameworks with your sellers so they fit how your team actually works, rather than replacing it.
The Diagnostic is CHARGE's baseline service and the starting point for most property clients. It is a fixed-scope, fixed-timeline review of your sponsorship operation that scores how well you know your assets, price them, package them, and sell them. It comes with a money-back guarantee.
A clear, defensible read on where your program stands, a revenue opportunity map, and a practical plan your team can act on immediately, plus the tools (packages, pricing logic, prospect playbook) to keep using it after we are gone.
Both. Properties come to CHARGE proactively to build defensible pricing before a renewal cycle or category push, and reactively when a rate card feels stale or deals keep stalling on ROI questions. The Diagnostic works either way. It is the fastest route to knowing which situation you are actually in.
Not Sure Where to Start?
A quick conversation with one of our sponsorship consultants is the fastest way to find out. Tell us where your program stands, and we'll point you to the right service, whether that's the Diagnostic or something more specific.
Schedule a Discovery Call