The Sponsorship Diagnostic for Properties
Most properties leave money on the table without knowing how much. Get a clear, honest picture of where your program stands, where the revenue is hiding, and exactly what to do next, in four to five weeks.
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Most properties leave money on the table without knowing how much. Sponsorship prices haven't been refreshed in years. Packages reflect what you have rather than what sponsors want to buy. New prospects only get pursued when revenue dips. Your team senses the program could do better, but no one can put a number on it.
CHARGE scores your sponsorship operation across four dimensions: inventory discipline, pricing integrity, package architecture, and sales execution. Those roll into a single Property Sales Health Score from 0 to 100, with a tier classification. Alongside the score, a Revenue Opportunity Map quantifies the addressable annual revenue you aren't capturing today. The result is a clear, honest picture of where you stand, where the revenue is hiding, and exactly what to do next. See the full range of CHARGE services.
Three Paths Forward
We give you three options for capturing the revenue you're missing, each with its own projection.
Optimize
Sharpen pricing and refresh packages without changing how the program is structured.
Restructure
Redesign sponsor levels and rebuild how you price and package. Captures most of the available revenue.
Rebuild
A full reset: expand what you sell, add new sponsor categories, and invest in sales tools and process.
What You'll Walk Away With
A Property Sales Health Score. A single 0 to 100 score across the four dimensions we measure, with a tier classification, so you can see at a glance what's working and what isn't.
A Revenue Opportunity Map. Addressable annual revenue quantified across pricing, inventory, and package gaps, backed by an asset-by-asset Pricing Integrity Analysis and a Category Opportunity Analysis.
A Package Architecture Recommendation. Clear sponsor levels plus a system for building packages around what each sponsor actually wants, not just what you have to sell.
A Sponsor Recruitment Playbook your team keeps. A scorecard for evaluating new prospects, a research checklist, and a simple pipeline tracker. Reusable for every future deal.
Frequently Asked Questions
CHARGE inventories what you have to sell, tests whether it's priced right, and turns that into a score, a dollar figure for the revenue you're missing, and a playbook your team keeps.
In detail: it's a fixed-scope engagement that looks at four things, how well you know your inventory, how confidently you price it, how your packages are built, and how your team sells. Those roll into a single Property Sales Health Score from 0 to 100. The Revenue Opportunity Map puts a dollar range on what you aren't capturing today. The Sponsor Recruitment Playbook is yours to keep and reuse. Four to five weeks from kickoff to delivery.
The Diagnostic is built for properties that generate more than $500,000 in annual sponsorship revenue, including sports teams, leagues, and venues; arts and cultural organizations; and nonprofits with active sponsorship programs. It's a strong fit if you suspect you're underpricing assets, overcomplicating packages, or missing sponsor categories, especially under newer leadership or when revenue has plateaued relative to your program's growth.
Four to five weeks from kickoff to delivery. Your team's direct time commitment is six to eight hours total: about 60 minutes for the kickoff call, 30 minutes for each of three to five stakeholder interviews, and 60 to 90 minutes for an inventory walk-through. We handle the analytical work in between.
A Property Sales Health Score with tier classification, a Revenue Opportunity Map quantifying addressable annual revenue across pricing, inventory, and package gaps, an asset-by-asset Pricing Integrity Analysis, a Category Opportunity Analysis, a Package Architecture Recommendation, a Sponsor Recruitment Playbook, and Three Pathways Forward (Optimize, Restructure, or Rebuild), with revenue capture projections for each. Everything is delivered in a presentation-ready format that your team keeps, whether or not you choose to work further with CHARGE beyond the Diagnostic. It's a complete, standalone engagement, not a sales pitch dressed up as analysis.
CHARGE guarantees a clear path forward for your sponsorship program, or your investment back.
Ready to Find Out What You're Leaving on the Table?
A 30-minute conversation is enough to know if the Diagnostic is the right next step.
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