Sponsorship audience data plays a vital role in partnership building. However, a specific type of data can supercharge your prospects to find the right sponsorship partner. Which type of sponsorship audience data? First, let’s offer some background. When a business decides to sponsor an event, a team, or any other entity (often referred to as […]
Author: Ken Ungar Sponsors Want to Be Unique In the quest to find sponsors, being unique is crucial. But why is that? In business, every company wants its products and services to stand out. From a marketing point of view, the best way to sell things is to be different from other businesses in the […]
Navigating the waters of sponsorship sales can be challenging, particularly when faced with the silent wall of unresponsive prospects. The sales process can be frustrating if you don’t get sponsor prospects to respond to your emails and calls. It’s like knocking on doors that never seem to open. However, with the right set of strategies, […]
Selling Sponsorship with Small Audiences: A Guide for Aspiring Properties Introduction In the dynamic world of sponsorship, the size and engagement of an audience play a pivotal role in attracting and securing sponsorships. This reality can pose a significant challenge for new businesses or entities with smaller audiences. As sponsorship consultants, we often encounter sponsorship […]
Sponsorship Sellers: Don’t Get Trapped By Affiliate Marketing What’s Happening in the Market? Increasingly, two powerful marketing tools continue to bump into each other in business: affiliate marketing and sponsorship. While both approaches have their unique benefits, there’s a growing trend where businesses are nudging sponsorship sellers towards affiliate marketing programs instead of traditional sponsorships. […]
Artificial intelligence (AI) has become a topic of hot debate. Frankly, we don’t care to engage in its politics or make predictions for the future. We know today that AI, like ChatGPT, is a great tool for solo sellers who want to kickstart sponsorship success. As a sponsorship seller, there are various ways in which […]