Unlocking the Power of Data in Sponsorship Valuation Sponsorship has transformed remarkably in the rapidly evolving sports, entertainment, and marketing landscape. What was once primarily driven by intuition and reputation is now heavily influenced by data analytics and technology. In this era of digital interconnectedness, the power of data in sponsorship valuation has emerged as […]
Expert Tips for Getting a Racing Sponsorship It’s not easy to find a motorsports sponsor. I know. I’ve had the door slammed in my face many times, looking for sponsorship in racing. However, I found sponsorship success in racing and elsewhere through persistence, great mentors, and learning from my mistakes. CHARGE has compiled my system […]
What is a Sponsorship Consultant? Did you know that sponsorship is a massive $78 billion industry that any person or organization can access? Sponsorship is a powerful marketing tool whether you’re a small non-profit or a large international corporation. Sponsorship, like other marketing niches, can be complicated and confusing. That’s why sponsorship consultants have become […]
Sponsorship portals. I love them. I hate them. It depends on how they’re used. If they ask two vital questions, this technology tool can be a real difference maker for the sponsor and sponsorship seller. If not … First, a little background. Sponsorship portals usually reside on a brand’s partnership opportunities web page. This technology […]
Great stories connect us. That’s why stories have been a powerful part of the human experience for thousands of years. When told well, a story elicits an emotional reaction in an audience. It can move an audience to action. In the case of stories told through marketing, a story will connect consumers to brands. Just […]
Treating sponsorships like advertising is like using an iPhone as a paperweight. Your iPhone will hold the paper down on a desk, but you’ve ignored the real power of this piece of mobile technology. If I’m an advertiser, I tell you my product is great. I rent someone else’s platform (like a television show or […]
