How Corporate Social Responsibility in Sponsorships Can Lead the Change Gone are the days when a for-profit company’s sole concern was “maximizing shareholder value.” It’s been replaced by greater emphasis on corporate social responsibility (CSR). Did you know 87% of consumers are more likely to buy a product if the company supports a cause they […]
First impressions are critically important, and that’s especially true when you’re about to meet with a potential sponsor for the first time. So taking the time to collect your thoughts and put together a strategy for the meeting is crucial. Below are three tips to help you prepare for that initial introduction to a potential […]
Maximizing Sponsorship for Race Teams In the world of motorsports, sponsorship dynamics have evolved significantly in recent years. The era of season-long primary sponsors is waning, with most teams frequently changing sponsors from one race to the next. While some iconic brands, like Red Bull and FedEx, continue to maintain season-long partnerships, race teams need […]
