With optimism for a post-COVID world, many first-time properties and events will debut this year and next. Quite a few of them have reached out to us for advice on selling sponsorship. As we all know, it’s tough to sell sponsorship in the first year of an event because of the many unknowns. In one […]
In sponsorship, we talk all the time about “audiences.” We take great care that the sponsor’s customer base matches the rightsholder’s audience. That audience can be the attendees of a sports event, participants at a 5k race, or fans of an athlete. Technically, an audience means “assembled spectators or listeners at a public event.” However, […]
Sponsorship Decks Are Not About Me Have you ever heard the following quote? “You may think the world revolves around you. Newsflash. Not everything is about you!” Someone who acts selfishly may be on the receiving end of this advice. However, when it comes to building sponsorship decks, this quote is a good suggestion as […]
By Ken Ungar Many sponsorship seekers don’t know why they can’t find sponsors. We see this issue all the time. When unsuccessful sellers get to the root of their problem, they’re surprised to learn that it’s not about sponsorship selling. It’s about marketing. Even before the COVID-19 pandemic, sponsorship was a buyer’s market. With far […]
KNOWING YOUR SPONSORSHIP AUDIENCE IS KEY TO SUCCESS IN SPONSORSHIP SALES The Importance of Your Sponsorship Audience Ask a real estate broker to identify the three most important factors in real estate: “location, location, location.” The three essential elements for the sponsorship seeker are “audience, audience, audience.” In short, just as real estate brokers understand […]
