Creating Lasting Partnerships Instead Why We Recommend Custom Sponsorship Packages You might find this article helpful if you are an event organizer considering creating “Gold, Silver, and Bronze” tiered sponsorship packages for your charitable gala or 5K race event. We suggest taking five minutes of your time to read it, as we have a better […]
How to Write a Sponsorship Letter What is a Sponsorship Letter? A sponsorship letter asks for financial support from a company or individual to fund a specific event, team, organization, or cause. This could be for things like sports teams, school clubs, charity fundraisers, or even educational programs. Is It Like a Donation Request? No. […]
Great stories connect us. That’s why stories have been a powerful part of the human experience for thousands of years. When told well, a story elicits an emotional reaction in an audience. It can move an audience to action. In the case of stories told through marketing, a story will connect consumers to brands. Just […]
If you’re looking for someone to sell sponsorship for you, you may want to hit the pause button. At least as long as it takes to read this article. You should know a few things before you hit the sponsorship market. Sales Brokers Are Pricey, Especially If They Fail. If you need a third party […]
With optimism for a post-COVID world, many first-time properties and events will debut this year and next. Quite a few of them have reached out to us for advice on selling sponsorship. As we all know, it’s tough to sell sponsorship in the first year of an event because of the many unknowns. In one […]
In sponsorship, we talk all the time about “audiences.” We take great care that the sponsor’s customer base matches the rightsholder’s audience. That audience can be the attendees of a sports event, participants at a 5k race, or fans of an athlete. Technically, an audience means “assembled spectators or listeners at a public event.” However, […]
