• Selling Sponsorship with Small Audiences: A Guide for Aspiring Properties Introduction In the dynamic world of sponsorship, the size and engagement of an audience play a pivotal role in attracting and securing sponsorships. This reality can pose a significant challenge for new businesses or entities with smaller audiences. As sponsorship consultants, we often encounter sponsorship

  • Sponsorship Sellers: Don’t Get Trapped By Affiliate Marketing What’s Happening in the Market? Increasingly, two powerful marketing tools continue to bump into each other in business: affiliate marketing and sponsorship. While both approaches have their unique benefits, there’s a growing trend where businesses are nudging sponsorship sellers towards affiliate marketing programs instead of traditional sponsorships.

  • Artificial intelligence (AI) has become a topic of hot debate. Frankly, we don’t care to engage in its politics or make predictions for the future. We know today that AI, like ChatGPT, is a great tool for solo sellers who want to kickstart sponsorship success. As a sponsorship seller, there are various ways in which

  • Creating Lasting Partnerships Instead Why We Recommend Custom Sponsorship Packages You might find this article helpful if you are an event organizer considering creating “Gold, Silver, and Bronze” tiered sponsorship packages for your charitable gala or 5K race event. We suggest taking five minutes of your time to read it, as we have a better

  • How to Write a Sponsorship Letter What is a Sponsorship Letter? A sponsorship letter asks for financial support from a company or individual to fund a specific event, team, organization, or cause. This could be for things like sports teams, school clubs, charity fundraisers, or even educational programs. Is It Like a Donation Request? No.