How to Write a Sponsorship Letter What is a Sponsorship Letter? A sponsorship letter asks for financial support from a company or individual to fund a specific event, team, organization, or cause. This could be for things like sports teams, school clubs, charity fundraisers, or even educational programs. Is It Like a Donation Request? No. […]
Great stories connect us. That’s why stories have been a powerful part of the human experience for thousands of years. When told well, a story elicits an emotional reaction in an audience. It can move an audience to action. In the case of stories told through marketing, a story will connect consumers to brands. Just […]
If you’re looking for someone to sell sponsorship for you, you may want to hit the pause button. At least as long as it takes to read this article. You should know a few things before you hit the sponsorship market. Sales Brokers Are Pricey, Especially If They Fail. If you need a third party […]
With optimism for a post-COVID world, many first-time properties and events will debut this year and next. Quite a few of them have reached out to us for advice on selling sponsorship. As we all know, it’s tough to sell sponsorship in the first year of an event because of the many unknowns. In one […]
Sponsorship Decks Are Not About Me Have you ever heard the following quote? “You may think the world revolves around you. Newsflash. Not everything is about you!” Someone who acts selfishly may be on the receiving end of this advice. However, when it comes to building sponsorship decks, this quote is a good suggestion as […]
By Ken Ungar Many sponsorship seekers don’t know why they can’t find sponsors. We see this issue all the time. When unsuccessful sellers get to the root of their problem, they’re surprised to learn that it’s not about sponsorship selling. It’s about marketing. Even before the COVID-19 pandemic, sponsorship was a buyer’s market. With far […]
