What is a Sponsorship Consultant? Did you know that sponsorship is a massive $78 billion industry that any person or organization can access? Sponsorship is a powerful marketing tool whether you’re a small non-profit or a large international corporation. Sponsorship, like other marketing niches, can be complicated and confusing. That’s why sponsorship consultants have become […]
Exploring Paid and Free Resources for Sponsorship Audience Research In sponsorship, aligning a property’s audience with a sponsor’s target market is important. Sponsors seek assurance that their investment reaches both their existing and potential customers. To achieve this, conducting thorough sponsorship audience research is crucial. Sponsorship Audience Survey One of the most effective ways to […]
Successful sponsorships rely on data. This is not a groundbreaking statement. It’s not even a mundane one anymore. Sponsorship experts have accepted the “essential” nature of sponsorship for some time. Perhaps not as well understood is how ubiquitous data should be through every aspect of good sponsorship. Of course, data is crucial to get a […]
If you’re looking for someone to sell sponsorship for you, you may want to hit the pause button. At least as long as it takes to read this article. You should know a few things before you hit the sponsorship market. Sales Brokers Are Pricey, Especially If They Fail. If you need a third party […]
Like a loaf of bread sitting out too long, things eventually become stale. Sponsorships are no exception. Sometimes sponsors lose the zest to enthusiastically activate. Other times, fans become numb to seeing the same sponsorship signage year after year after year. When this happens, the sponsorship’s performance metrics will begin to show signs of weakness. […]
Several times each week, someone asks me how 2020 impacted sponsorship pricing. No matter who asks the question, my answer is the same. “It depends.” In my opinion, pricing depends on which side of the table you’re sitting on and how the pandemic impacted your industry. For properties, it’s about making up for lost time. […]
