Expert Tips for Getting a Racing Sponsorship It’s not easy to find a motorsports sponsor. I know. I’ve had the door slammed in my face many times, looking for sponsorship in racing. However, I found sponsorship success in racing and elsewhere through persistence, great mentors, and learning from my mistakes. CHARGE has compiled my system […]
Treating sponsorships like advertising is like using an iPhone as a paperweight. Your iPhone will hold the paper down on a desk, but you’ve ignored the real power of this piece of mobile technology. If I’m an advertiser, I tell you my product is great. I rent someone else’s platform (like a television show or […]
Exploring Paid and Free Resources for Sponsorship Audience Research In sponsorship, aligning a property’s audience with a sponsor’s target market is important. Sponsors seek assurance that their investment reaches both their existing and potential customers. To achieve this, conducting thorough sponsorship audience research is crucial. Sponsorship Audience Survey One of the most effective ways to […]
Sponsorship Decks Are Not About Me Have you ever heard the following quote? “You may think the world revolves around you. Newsflash. Not everything is about you!” Someone who acts selfishly may be on the receiving end of this advice. However, when it comes to building sponsorship decks, this quote is a good suggestion as […]
Weeding Your Sponsorship Portfolio Is Your Sponsorship Portfolio an Overgrown Garden? While some think of flowers and a green lawn as a sign of Spring, I note the rise of dandelions, crabgrass, and clover as a signal that Winter is in the rearview mirror. Many sponsorship managers feel the same when looking at their current […]
By Ken Ungar In 2020, if you work in sponsorship, you experienced the turmoil of postponed events and renegotiated deals. While this year has been generally depressing, we see an exciting trend on the horizon that will expand sponsorship’s impact to create something beneficial beyond the COVID-19 pandemic. Society and business will increasingly merge corporate […]
