• Sponsorship audience data plays a vital role in partnership building. However, a specific type of data can supercharge your prospects to find the right sponsorship partner. Which type of sponsorship audience data? First, let’s offer some background. When a business decides to sponsor an event, a team, or any other entity (often referred to as […]

  • Navigating the waters of sponsorship sales can be challenging, particularly when faced with the silent wall of unresponsive prospects. The sales process can be frustrating if you don’t get sponsor prospects to respond to your emails and calls. It’s like knocking on doors that never seem to open. However, with the right set of strategies, […]

  • Artificial intelligence (AI) has become a topic of hot debate. Frankly, we don’t care to engage in its politics or make predictions for the future. We know today that AI, like ChatGPT, is a great tool for solo sellers who want to kickstart sponsorship success. As a sponsorship seller, there are various ways in which […]

  • Creating Lasting Partnerships Instead Why We Recommend Custom Sponsorship Packages You might find this article helpful if you are an event organizer considering creating “Gold, Silver, and Bronze” tiered sponsorship packages for your charitable gala or 5K race event. We suggest taking five minutes of your time to read it, as we have a better […]

  • Our Guide to Sponsorship Management Who Needs Help with Sponsorship Management? As an agency with expertise in sponsorship management, we created this guide to cover the full spectrum of sponsorship management. We have experience working with people with job titles ranging from chief marketing officer to director of marketing to corporate sponsorship manager to sponsorship […]