By Ken Ungar Let’s face it. Since March 2020, the live sponsored-event industry has been a dumpster fire. Sports, trade shows, charitable galas and industry events have been postponed, cancelled or devoid of their audiences. To salvage any value from live sponsored events, the COVID-19 pandemic has sparked a digital revolution in sponsorship. That’s why […]
By Ken Ungar The recent NCAA rules on athlete name, image and likeness (NIL) made news because it provided a noteworthy new grant of commercial rights to college athletes. However, when examining what commercial rights were granted, the new NCAA NIL rules actually provide very little to most athletes and sponsors. New NIL rules […]
