Since 2020, the relationship between sponsorship and social media has reached a crucial tipping point. A decade ago, marketers viewed social media merely as an opportunity to amplify a sponsorship message. However, during that decade, the explosion of social media popularity drove massive audience growth on corporate and personal feeds. Today, the size and engagement […]
Exploring Paid and Free Resources for Sponsorship Audience Research In sponsorship, aligning a property’s audience with a sponsor’s target market is important. Sponsors seek assurance that their investment reaches both their existing and potential customers. To achieve this, conducting thorough sponsorship audience research is crucial. Sponsorship Audience Survey One of the most effective ways to […]
Brands buy sponsored posts and pay influencers to post about their products or services on platforms like Instagram and YouTube. In the early days of social media platforms, I remember celebrities and athletes receiving five figures per post. Today, a celeb like Dwayne Johnson reportedly receives over $1 million per post. With the additional attention […]
By Ken Ungar With 2020 sponsorships in tatters, it might sound silly to suggest that properties have sponsor summits this year. Typically, the sponsor summit has been a meeting to gather sponsors to highlight strong property performance. Few think of 2020 as a year of strong performance. In fact, the sponsorship summit is probably the […]
By Chris Myers How do you determine if your sponsorship was a success or not? It is a question we are asked often. The answer to the question has a lot of layers but can be summed up in sponsorship measurement. I use partnership instead of sponsorship for a specific reason. The measuring of a […]
By Ken Ungar Let’s face it. Since March 2020, the live sponsored-event industry has been a dumpster fire. Sports, trade shows, charitable galas and industry events have been postponed, cancelled or devoid of their audiences. To salvage any value from live sponsored events, the COVID-19 pandemic has sparked a digital revolution in sponsorship. That’s why […]
