Selling Sponsorship with Small Audiences: A Guide for Aspiring Properties Introduction In the dynamic world of sponsorship, the size and engagement of an audience play a pivotal role in attracting and securing sponsorships. This reality can pose a significant challenge for new businesses or entities with smaller audiences. As sponsorship consultants, we often encounter sponsorship […]
Exploring Paid and Free Resources for Sponsorship Audience Research In sponsorship, aligning a property’s audience with a sponsor’s target market is important. Sponsors seek assurance that their investment reaches both their existing and potential customers. To achieve this, conducting thorough sponsorship audience research is crucial. Sponsorship Audience Survey One of the most effective ways to […]
In sponsorship, we talk all the time about “audiences.” We take great care that the sponsor’s customer base matches the rightsholder’s audience. That audience can be the attendees of a sports event, participants at a 5k race, or fans of an athlete. Technically, an audience means “assembled spectators or listeners at a public event.” However, […]
By Ken Ungar In 2020, if you work in sponsorship, you experienced the turmoil of postponed events and renegotiated deals. While this year has been generally depressing, we see an exciting trend on the horizon that will expand sponsorship’s impact to create something beneficial beyond the COVID-19 pandemic. Society and business will increasingly merge corporate […]
KNOWING YOUR SPONSORSHIP AUDIENCE IS KEY TO SUCCESS IN SPONSORSHIP SALES The Importance of Your Sponsorship Audience Ask a real estate broker to identify the three most important factors in real estate: “location, location, location.” The three essential elements for the sponsorship seeker are “audience, audience, audience.” In short, just as real estate brokers understand […]
