• What is a Sponsorship Consultant? Did you know that sponsorship is a massive $78 billion industry that any person or organization can access? Sponsorship is a powerful marketing tool whether you’re a small non-profit or a large international corporation. Sponsorship, like other marketing niches, can be complicated and confusing. That’s why sponsorship consultants have become […]

  • Exploring Paid and Free Resources for Sponsorship Audience Research In sponsorship, aligning a property’s audience with a sponsor’s target market is important. Sponsors seek assurance that their investment reaches both their existing and potential customers. To achieve this, conducting thorough sponsorship audience research is crucial. Sponsorship Audience Survey One of the most effective ways to […]

  • SPONSORSHIP AUDIENCE PSYCHOGRAPHICS ARE BETTER THAN DEMOGRAPHICS Sponsorship Audience Psychographics offer different descriptions of a sponsorship audience than Sponsorship Audience Demographics. So, if you ask me, “Which data set do you love more?” No contest. I love psychographics the most. Sure. Sponsorship Audience Demographics adequately describe baseline data about people, including their age, family status, […]

  • By Ken Ungar In 2020, if you work in sponsorship, you experienced the turmoil of postponed events and renegotiated deals. While this year has been generally depressing, we see an exciting trend on the horizon that will expand sponsorship’s impact to create something beneficial beyond the COVID-19 pandemic. Society and business will increasingly merge corporate […]

  • By Ken Ungar With 2020 sponsorships in tatters, it might sound silly to suggest that properties have sponsor summits this year. Typically, the sponsor summit has been a meeting to gather sponsors to highlight strong property performance. Few think of 2020 as a year of strong performance. In fact, the sponsorship summit is probably the […]

  • By Chris Myers How do you determine if your sponsorship was a success or not? It is a question we are asked often. The answer to the question has a lot of layers but can be summed up in sponsorship measurement. I use partnership instead of sponsorship for a specific reason. The measuring of a […]