Sponsorship works best when the sponsor and property work together. The sponsorship helps the sponsor address a marketing challenge. The property benefits by receiving a fee and “free” promotion. Yet, how do sponsors and properties evaluate the impact of a sponsorship? The following represents common objectives and metrics seen in sponsorships across markets and industries: […]
Who doesn’t love sponsorship? Sponsors boost consumer loyalty and earn unique exposure. Properties and athletes earn revenue and activate their brands on the sponsor’s dime. This is why our agency is contacted by properties and athletes that are seeking sponsorship and endorsement revenue. So, what is the most common mistake in sponsorship sales? However, about […]
Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies will have a chance to take advantage of its steadily growing popularity. Becoming the primary sponsor of a team or player will allow your brand to garner a high level of exposure. As well as a higher return on investment (ROI) or […]
Esports is like the hottest restaurant in the best part of town right now. However, Esports is often talked about in a very global manner meaning esports is simply referred to as esports. I know that seems to make sense but let me explain. When you ask your significant other or friends to go out […]
Maximizing Sponsorship for Race Teams In the world of motorsports, sponsorship dynamics have evolved significantly in recent years. The era of season-long primary sponsors is waning, with most teams frequently changing sponsors from one race to the next. While some iconic brands, like Red Bull and FedEx, continue to maintain season-long partnerships, race teams need […]
Sponsorship in motorsports, have changed a lot over the past few years. A time when a primary sponsor remains the same over the course of an entire season has come and gone. There are still a few brands out there holding strong with season-long primary sponsorships like DHL, FedEx and Lowes. For the most part, […]
