By Chris Myers Many sponsorship sellers experience frustration over their inability to close sales. Sometimes, poor sales technique is to blame. It is often the case that properties are simply not “sponsorship ready.” In business, it can take years to bring a product to market. In addition to product development, skillful business strategists understand the need to […]
KNOWING YOUR SPONSORSHIP AUDIENCE IS KEY TO SUCCESS IN SPONSORSHIP SALES The Importance of Your Sponsorship Audience Ask a real estate broker to identify the three most important factors in real estate: “location, location, location.” The three essential elements for the sponsorship seeker are “audience, audience, audience.” In short, just as real estate brokers understand […]
By Ken Ungar The recent NCAA rules on athlete name, image and likeness (NIL) made news because it provided a noteworthy new grant of commercial rights to college athletes. However, when examining what commercial rights were granted, the new NCAA NIL rules actually provide very little to most athletes and sponsors. New NIL rules […]
How Corporate Social Responsibility in Sponsorships Can Lead the Change Gone are the days when a for-profit company’s sole concern was “maximizing shareholder value.” It’s been replaced by greater emphasis on corporate social responsibility (CSR). Did you know 87% of consumers are more likely to buy a product if the company supports a cause they […]
Harnessing Image Transfer: Sponsorship’s Superpower If you’re like me, you have a favorite marketing tool. Some love social media, others appreciate influencer marketing, while others think of advertising as their go-to tool. Mine? I love sponsorship. Why? Unlike other marketing tools, sponsorship possesses a unique superpower. That superpower is called “image transfer.” What is Image […]
