• Our Guide to Sponsorship Management Who Needs Help with Sponsorship Management? As an agency with expertise in sponsorship management, we created this guide to cover the full spectrum of sponsorship management. We have experience working with people with job titles ranging from chief marketing officer to director of marketing to corporate sponsorship manager to sponsorship […]

  • Unlocking the Power of Data in Sponsorship Valuation Sponsorship has transformed remarkably in the rapidly evolving sports, entertainment, and marketing landscape. What was once primarily driven by intuition and reputation is now heavily influenced by data analytics and technology. In this era of digital interconnectedness, the power of data in sponsorship valuation has emerged as […]