The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods.

In this episode, Nick chats with CHARGE President Ken Ungar about the secrets behind sponsorship strategy. During this interview, Nick and Ken identify how good brands become greater through sponsorship.

To hear this episode, click here.