How a Sponsorship Pro Went from Zero to Hero

We’d Like to Share a Story

In sponsorship, achieving success often involves learning from past errors. At CHARGE, we have seen numerous sponsorship campaigns, each with its own unique challenges and successes.

Out of these challenges and successes, we’ve noticed recurring mistakes that, when recognized and addressed, can significantly improve the effectiveness and impact of sponsorship efforts. This eBook compiles these valuable insights into seven common mistakes that both sponsors and properties frequently make.

To protect privacy, we’ve changed the names of the parties involved. As to the rest, we hope you learn from others’ mistakes!