Moving forward, purpose-driven sponsorships will become more important to corporations. Non-profits ready to take advantage of this trend will build new revenue, expand marketing relationships, and increase awareness for their missions. To give every non-profit a leg up in corporate sponsorship, this eBook identifies four sponsorship basics:
- Being Sponsorship Ready: To prepare your organization to promote sponsors;
- Identifying Your Audience: To demonstrate your value to a sponsorship partner;
- Preparing Your Sponsorship Program: To create an excellent sponsorship offer for partners; and
- Finding Sponsorship Prospects: To create great partnerships for your organization.
