Expert Tips for Getting a Racing Sponsorship It’s not easy to find a motorsports sponsor. I know. I’ve had the door slammed in my face many times, looking for sponsorship in racing. However, I found sponsorship success in racing and elsewhere through persistence, great mentors, and learning from my mistakes. CHARGE has compiled my system […]
It’s Always Good to be Reminded Last Sunday, I had the opportunity to work with one of our clients at the 105th Indy 500. The event proved noteworthy for many reasons, including the distinction of being the largest fan-attended event since the onset of the COVID-19 pandemic. However, as someone who works in sponsorship, Indy […]
By Ken Ungar Let’s face it. Since March 2020, the live sponsored-event industry has been a dumpster fire. Sports, trade shows, charitable galas and industry events have been postponed, cancelled or devoid of their audiences. To salvage any value from live sponsored events, the COVID-19 pandemic has sparked a digital revolution in sponsorship. That’s why […]
Maximizing Sponsorship for Race Teams In the world of motorsports, sponsorship dynamics have evolved significantly in recent years. The era of season-long primary sponsors is waning, with most teams frequently changing sponsors from one race to the next. While some iconic brands, like Red Bull and FedEx, continue to maintain season-long partnerships, race teams need […]
