Healthcare Sports Sponsorship Started in the Training Room, Not the Marketing Department It began as medicine Health systems have been in professional sports for sixty-plus years. They have been buying sponsorship for about twenty-five. It did not begin as marketing. It began as medicine. The NFL Physicians Society was founded in 1966. The league’s athletic
Sponsorship renewal season has a funny way of sneaking up on you. The proposal lands in your inbox, someone from the property follows up with a friendly email, and suddenly you’re signing off on another year without ever asking whether you should. It happens all the time. Not because marketers are careless, but because renewals
Your Guide to Sponsorship Valuation The most common question at CHARGE is, “How should I price my sponsorship?” Sponsorship valuation involves determining the appropriate price for sponsorship. Everyone cares about sponsorship valuation because it’s at the core of our mindset as consumers. Buyers hate to pay too much, and sellers fear charging too little. Sponsorship
