Your Guide to Sponsorship Valuation The most common question at CHARGE is, “How should I price my sponsorship?” Sponsorship valuation involves determining the appropriate price for sponsorship. Everyone cares about sponsorship valuation because it’s at the core of our mindset as consumers. Buyers hate to pay too much, and sellers fear charging too little. Sponsorship
When discussing sponsorship, it’s easy to think about the money changing hands or the logos on banners. But there’s much more to it. Sponsorship is not just a financial transaction; it’s about the power of association with a seller. This relationship brings real value to both parties involved, especially through the use of the seller’s
Sponsorship audience data plays a vital role in partnership building. However, a specific type of data can supercharge your prospects to find the right sponsorship partner. Which type of sponsorship audience data? First, let’s offer some background. When a business decides to sponsor an event, a team, or any other entity (often referred to as
Selling Sponsorship with Small Audiences: A Guide for Aspiring Properties Introduction In the dynamic world of sponsorship, the size and engagement of an audience play a pivotal role in attracting and securing sponsorships. This reality can pose a significant challenge for new businesses or entities with smaller audiences. As sponsorship consultants, we often encounter sponsorship
