Author: Ken Ungar Sponsors Want to Be Unique In the quest to find sponsors, being unique is crucial. But why is that? In business, every company wants its products and services to stand out. From a marketing point of view, the best way to sell things is to be different from other businesses in the […]
If you’re looking for someone to sell sponsorship for you, you may want to hit the pause button. At least as long as it takes to read this article. You should know a few things before you hit the sponsorship market. Sales Brokers Are Pricey, Especially If They Fail. If you need a third party […]
By Ken Ungar Many sponsorship seekers don’t know why they can’t find sponsors. We see this issue all the time. When unsuccessful sellers get to the root of their problem, they’re surprised to learn that it’s not about sponsorship selling. It’s about marketing. Even before the COVID-19 pandemic, sponsorship was a buyer’s market. With far […]
Why Sponsorship Strategy? By Ken Ungar “Sponsorship doesn’t work” When I heard a marketing manager (for a BIG brand) throw that comment out there last year, I was nearly speechless. Could it be true that a multi-billion-dollar industry is built on a false premise? After composing myself, I knew the answer. Sponsorship doesn’t work . . . if there’s no strategy to guide it. While I knew the […]
By Chris Myers Many sponsorship sellers experience frustration over their inability to close sales. Sometimes, poor sales technique is to blame. It is often the case that properties are simply not “sponsorship ready.” In business, it can take years to bring a product to market. In addition to product development, skillful business strategists understand the need to […]
Harnessing Image Transfer: Sponsorship’s Superpower If you’re like me, you have a favorite marketing tool. Some love social media, others appreciate influencer marketing, while others think of advertising as their go-to tool. Mine? I love sponsorship. Why? Unlike other marketing tools, sponsorship possesses a unique superpower. That superpower is called “image transfer.” What is Image […]
