Your Guide to Sponsorship Valuation The most common question at CHARGE is, “How should I price my sponsorship?” Sponsorship valuation involves determining the appropriate price for sponsorship. Everyone cares about sponsorship valuation because it’s at the core of our mindset as consumers. Buyers hate to pay too much, and sellers fear charging too little. Sponsorship […]
Creating Lasting Partnerships Instead Why We Recommend Custom Sponsorship Packages You might find this article helpful if you are an event organizer considering creating “Gold, Silver, and Bronze” tiered sponsorship packages for your charitable gala or 5K race event. We suggest taking five minutes of your time to read it, as we have a better […]
Several times each week, someone asks me how 2020 impacted sponsorship pricing. No matter who asks the question, my answer is the same. “It depends.” In my opinion, pricing depends on which side of the table you’re sitting on and how the pandemic impacted your industry. For properties, it’s about making up for lost time. […]
