Navigating the waters of sponsorship sales can be challenging, particularly when faced with the silent wall of unresponsive prospects. The sales process can be frustrating if you don’t get sponsor prospects to respond to your emails and calls. It’s like knocking on doors that never seem to open. However, with the right set of strategies, […]
Artificial intelligence (AI) has become a topic of hot debate. Frankly, we don’t care to engage in its politics or make predictions for the future. We know today that AI, like ChatGPT, is a great tool for solo sellers who want to kickstart sponsorship success. As a sponsorship seller, there are various ways in which […]
Great stories connect us. That’s why stories have been a powerful part of the human experience for thousands of years. When told well, a story elicits an emotional reaction in an audience. It can move an audience to action. In the case of stories told through marketing, a story will connect consumers to brands. Just […]
Sponsorship Decks Are Not About Me Have you ever heard the following quote? “You may think the world revolves around you. Newsflash. Not everything is about you!” Someone who acts selfishly may be on the receiving end of this advice. However, when it comes to building sponsorship decks, this quote is a good suggestion as […]
