Healthcare Sports Sponsorship Started in the Training Room, Not the Marketing Department It began as medicine Health systems have been in professional sports for sixty-plus years. They have been buying sponsorship for about twenty-five. It did not begin as marketing. It began as medicine. The NFL Physicians Society was founded in 1966. The league’s athletic
What is a Sponsorship Consultant? Did you know that sponsorship is a massive $78 billion industry that any person or organization can access? Sponsorship is a powerful marketing tool whether you’re a small non-profit or a large international corporation. Sponsorship, like other marketing niches, can be complicated and confusing. That’s why sponsorship consultants have become
Weeding Your Sponsorship Portfolio Is Your Sponsorship Portfolio an Overgrown Garden? While some think of flowers and a green lawn as a sign of Spring, I note the rise of dandelions, crabgrass, and clover as a signal that Winter is in the rearview mirror. Many sponsorship managers feel the same when looking at their current
