By Ken Ungar The recent NCAA rules on athlete name, image and likeness (NIL) made news because it provided a noteworthy new grant of commercial rights to college athletes. However, when examining what commercial rights were granted, the new NCAA NIL rules actually provide very little to most athletes and sponsors. New NIL rules […]
Harnessing Image Transfer: Sponsorship’s Superpower If you’re like me, you have a favorite marketing tool. Some love social media, others appreciate influencer marketing, while others think of advertising as their go-to tool. Mine? I love sponsorship. Why? Unlike other marketing tools, sponsorship possesses a unique superpower. That superpower is called “image transfer.” What is Image […]
