By Ken Ungar With 2020 sponsorships in tatters, it might sound silly to suggest that properties have sponsor summits this year. Typically, the sponsor summit has been a meeting to gather sponsors to highlight strong property performance. Few think of 2020 as a year of strong performance. In fact, the sponsorship summit is probably the […]
By Ken Ungar Let’s face it. Since March 2020, the live sponsored-event industry has been a dumpster fire. Sports, trade shows, charitable galas and industry events have been postponed, cancelled or devoid of their audiences. To salvage any value from live sponsored events, the COVID-19 pandemic has sparked a digital revolution in sponsorship. That’s why […]
Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies will have a chance to take advantage of its steadily growing popularity. Becoming the primary sponsor of a team or player will allow your brand to garner a high level of exposure. As well as a higher return on investment (ROI) or […]
Esports is like the hottest restaurant in the best part of town right now. However, Esports is often talked about in a very global manner meaning esports is simply referred to as esports. I know that seems to make sense but let me explain. When you ask your significant other or friends to go out […]
