A2AA2A

"A2A" Approach

Our Crisis Analysis-to-Action Approach

64% OF MARKETING LEADERS PLAN TO ADJUST THEIR STRATEGIES AND TACTICS IN THE FACE OF THIS HEALTH AND ECONOMIC CRISIS.*

 

  • What do we do with current and future event postponements and cancellations?
  • How do we deal with sunk costs?
  • Can we engage our audience today without looking tone deaf?
  • How do we leverage our relationships without events?
  • Is this the right time to examine our sponsorship portfolio?
  • How do we sell in this environment?
  • How do we replace the revenue/exposure from events that were lost?

No matter the questions, the focus is clear. The market will change and every organization has to be ready to respond. At CHARGE, we help clients respond through our objective two-step process.

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STEP ONE: COLLECT INFORMATION AND DEVELOP A SITUATION REPORT

To help you move forward, we must assess where you are today.

  • Facilitate a panoramic view of data impacting our client’s sponsorship
  • Assess your current sponsorship portfolio, identifying strengths and weaknesses, including elements that have been adversely affected by recent events
  • Determine elements that may be impacted in the future
  • Evaluate current sponsorship marketing tactics
  • Review sponsorship budgets including identification of sunk costs and lost fees
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STEP TWO: CREATE AN OBJECTIVE RESPONSE FOR RECOVERY

Our preparation today will drive a better tomorrow.

  • Collaborate with our client’s support team and agencies, if desired
  • Develop a comprehensive response plan
  • Align partners and vendors on project plans for a potential roll-out to the “new normal”
  • Assist in negotiations with current partners and relationships over budgetary issues such as sunk costs and fee reallocation
  • Develop marketing plans to engage consumers around postponed/cancelled events
  • Recommend potential reorganization of a sponsorship portfolio considering new marketing realities
  • Identify potential new sponsorship targets for new high-potential buy/sell opportunities
  • Negotiate new sponsorship relationships stemming from portfolio analysis
  • Establish dynamic pricing model for sponsorships as we move into the new normal