Article

WHY INVESTMENT FROM TRADITIONAL SPORTS IS SO IMPORTANT TO ESPORTS.

Activision Blizzard recently announced the new owners of seven teams in the Overwatch League.

In May, the NBA announced 17 of its teams were jumping on the esports bandwagon. Creating an NBA 2K esports league to debut in 2018.  And, Madison Square Garden Company acquired a controlling interest in Counter Logic Gaming.

These are just the latest examples of what is quickly becoming an overlap between traditional sports. Like the National Football League, National Basketball Association, Major League Baseball. So, what do the owners of traditional sports franchises see in esports? Why are they investing in the industry? Let’s explore several reasons.

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