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THE FUTURE OF ESPORTS MARKETING

As the footprint of esports continues to expand, people from outside the esports industry are bringing their knowledge and expertise to help grow the sport.

So…The future of esports marketing… I sat down with three experts who have moved into the esports industry recently to get their take on the challenges esports. What are some of the biggest upsides to the growing industry? Where esports are heading? Ken Ungar, Mark Coughlin, and Jason Moore all have extensive experience outside of esports. They have brought a wealth of knowledge to the industry.

Ungar is the founder and president of sports marketing agency CHARGE. Recently launched CHARGE esports. He’s the author of “Ahead of the Game: What Every Athlete Needs to Know About Sports Business”. He has consulted with marquee brands in sports and entertainment.

Coughlin is the head of marketing and revenue for Team Envy. Team Envy is helping organize their entry into the Overwatch League. He’s a former executive vice president at Octagon. And helped negotiate and manage Sprint NEXTEL’s sponsorship with NASCAR.

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