Article

Penske’s purchase of IMS, IndyCar Series isn’t panacea for sport needing more fans, sponsors

While the cheers from the IndyCar paddock were loud in the wake of the news Roger Penske is buying the IndyCar Series and Indianapolis Motor Speedway. That doesn’t mean the open-wheel series and its biggest race—the Indianapolis 500—have a clear path to success.

Despite IndyCar’s modest progress in recent years, it still faces significant obstacles. Including the need for more corporate sponsorships, a broader fan base and higher TV ratings.

Penske’s advanced age of 82 and eventual need to pass leadership to a successor further adds to the uncertainty. Read More.

 

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