Article

PENSKE’S PURCHASE OF IMS, INDYCAR SERIES ISN’T PANACEA FOR SPORT NEEDING MORE FANS, SPONSORS

While the cheers from the IndyCar paddock were loud in the wake of the news Roger Penske is buying the IndyCar Series and Indianapolis Motor Speedway. That doesn’t mean the open-wheel series and its biggest race—the Indianapolis 500—have a clear path to success.

Despite IndyCar’s modest progress in recent years, it still faces significant obstacles. Including the need for more corporate sponsorships, a broader fan base and higher TV ratings.

Penske’s advanced age of 82 and eventual need to pass leadership to a successor further adds to the uncertainty. Read More.

 

Contact our team of sponsorship experts and learn how we can take your sponsorship goals and turn them into reality.

WE WANT TO HEAR FROM YOU!

Click the link below and tell us what sponsorship topics you would like to see our experts write about. 

Request Content

Learn more about Ken Ungar.

You Might Also Like

Blog Post

BEST PRACTICES: INFLUENCER MARKETING IN SPONSORSHIP

View Blog Post
Blog Post

SPONSORSHIP & SOCIAL MEDIA: THE TAIL WAGGING THE DOG?

View Blog Post
Blog Post

FOUR STEPS TO SPONSORSHIP MEASUREMENT SUCCESS

View Blog Post