Article

HOW TRADITIONAL SPORTS AND BRANDS PLAY A NEW ROLE IN ESPORTS

Esports, with over 148 million fans worldwide, is one of the fastest growing areas of the sports industry and traditional sports leagues and teams realize it’s time to invest in them.

Chris Myers, director, sales and marketing at CHARGE sees three main ways brands and entities can efficiently be involved in esports: tournaments, leagues and engagement. Sports entities such as the NBA, NHL, NASCAR and the NFL all partake in esports in some capacity. Whether it’s by official online leagues, such as NASCAR’s Peak Antifreeze league. As well as teams, like what the Philadelphia 76ers and 16 other NBA franchises did.

Myers puts it simply when describing the varying leagues, especially the NBA’s 2K league: “Everyone’s eyes are on the NBA’s league; they’re playing their own game.”

To put it lightly, NBA 2K’s video game franchise is the highest grossing sports title in North America, bringing in $1.5 billion annually. The NBA 2K League features NBA franchises and only drives the traditional sports involvement objective further.

The participating NBA franchises’ commitments are worth $750,000 for three years in the league, buying into the 2K league’s value.

As traditional sports games are not as popular in the esports realm as shooting and strategy games, brands still see it as an avenue to pursue.

Read more here.

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