When it comes to sponsorship, there are all kinds of benefits to telling your story and just telling it appropriately. That’s really the only guideline.
Doug Morneau: Well, welcome back, listeners to another episode of Real Marketing Real Fast. Today, we’re going to talk about all things sponsorship marketing. And in the studio, I’ve got joining me Ken Ungar, who is an author, speaker, and sponsorship expert.
Doug Morneau: Ken is the president and founder of a company called CHARGE. And prior to founding the agency, Ungar worked as a marketer, a league representative, event promoter, and a business leader at the highest level of professional sports. He is an attorney and a member of the American Marketing Association and the Sports Lawyers Association.