Loyola with the help of its 98-year-old team chaplain Sister Jean Dolores-Schmidt miraculously made it to the Final Four and has caught a lot of media attention.
As of Thursday, Sister Jean alone has generated more than 36,000 media hits since the first round of March Madness. Worth more than $200 million in free publicity value for Loyola, according to CHARGE president Ken Ungar. In total, Loyola has had more than 70,000 hits and those are worth more than $400 million, Ungar said.
Westbrook and Loyola’s paths crossed Wednesday with both the Thunder and Ramblers staying in the same hotel in San Antonio. The Thunder are scheduled to play the Spurs Thursday night. And the Ramblers are in San Antonio preparing for their Final-Four duel against Michigan Saturday.
Aundre Jackson told ESPN that Westbrook got out of a black Escalade and agreed to take pictures with some of the college players.
“When we saw Russell Westbrook, a few of us took pictures with him,” Jackson said. “He just said, ‘What’s up?’ He was like, ‘Good luck, go ahead and win it.’”
Read more here.
Contact our team of sponsorship experts and learn how we can take your sponsorship goals and turn them into reality.