A divisive new California law has plunged the world of college sports into chaos and sent NCAA officials scurrying to try to mitigate the damage—real and perceived.
The NCAA and its member schools have long taken a hard line prohibiting college athletes from getting paid for any kind of commercial activity.
But the first block of the NCAA’s wall obstructing such activity came crashing down on Sept. 30. California Gov. Gavin Newsome signed into law Senate Bill 206. Allowing college athletes to profit from the use of their name, image and likeness. And the law expressly prohibits the NCAA, its member conferences and schools from barring players from doing so. Read More.
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