Podcast

3 WAYS TO USE SPONSORSHIP IN B2B MARKETING

Have you ever asked yourself what your customers like outside of work?

Are your prospects overwhelmingly fans of golf, frisbee golf or horse g— er, polo?

If so, maybe you should start sponsoring some events.

Despite what you may think, sponsorship isn’t just for B2C companies. In the right hands, it can be a powerful marketing tool — whether you’re sponsoring some golf-variant or community events.

The B2B Revenue Executive Experience host Ken Ungar, President, Founder and C-level sponsorship consultant at CHARGE, discusses his advice for B2B companies looking to start reaping the rewards of sponsorship.

Listen to the podcast here.

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