Horses’ Haven Boosts Fundraising with CHARGE’s Sponsorship Program Support Objective Develop a sponsorship program to maximize revenue for Horses’ Haven’s new signature fundraising event. Background Horses’ Haven, a nonprofit dedicated to rescuing, rehabilitating, retraining, and rehoming at-risk equines, relies on community support to fuel its mission. To enhance fundraising efforts in 2024, horses Haven launched

Your Guide to Sponsorship Valuation The most common question at CHARGE is, “How should I price my sponsorship?” Sponsorship valuation involves determining the appropriate price for sponsorship. Everyone cares about sponsorship valuation because it’s at the core of our mindset as consumers. Buyers hate to pay too much, and sellers fear charging too little. Sponsorship

When discussing sponsorship, it’s easy to think about the money changing hands or the logos on banners. But there’s much more to it. Sponsorship is not just a financial transaction; it’s about the power of association with a seller. This relationship brings real value to both parties involved, especially through the use of the seller’s