When discussing sponsorship, it’s easy to think about the money changing hands or the logos on banners. But there’s much more to it. Sponsorship is not just a financial transaction; it’s about the power of association with a seller. This relationship brings real value to both parties involved, especially through the use of the seller’s […]

Sponsorship audience data plays a vital role in partnership building. However, a specific type of data can supercharge your prospects to find the right sponsorship partner. Which type of sponsorship audience data? First, let’s offer some background. When a business decides to sponsor an event, a team, or any other entity (often referred to as […]

Author: Ken Ungar Sponsors Want to Be Unique In the quest to find sponsors, being unique is crucial. But why is that? In business, every company wants its products and services to stand out. From a marketing point of view, the best way to sell things is to be different from other businesses in the […]

Navigating the waters of sponsorship sales can be challenging, particularly when faced with the silent wall of unresponsive prospects. The sales process can be frustrating if you don’t get sponsor prospects to respond to your emails and calls. It’s like knocking on doors that never seem to open. However, with the right set of strategies, […]

Selling Sponsorship with Small Audiences: A Guide for Aspiring Properties Introduction In the dynamic world of sponsorship, the size and engagement of an audience play a pivotal role in attracting and securing sponsorships. This reality can pose a significant challenge for new businesses or entities with smaller audiences. As sponsorship consultants, we often encounter sponsorship […]