• Great stories connect us. That’s why stories have been a powerful part of the human experience for thousands of years. When told well, a story elicits an emotional reaction in an audience. It can move an audience to action. In the case of stories told through marketing, a story will connect consumers to brands. Just […]

    Continue reading
  • Treating sponsorships like advertising is like using an iPhone as a paperweight. Your iPhone will hold the paper down on a desk, but you’ve ignored the real power of this piece of mobile technology. If I’m an advertiser, I tell you my product is great. I rent someone else’s platform (like a television show or […]

    Continue reading
  • Today, around 41% of Americans will start New Year’s resolutions to improve their lives or careers. There’s no doubt I have lots of room for improvement. However, rather than focus on my eternal battle with the bathroom scale, my resolutions involve helping people improve their outcomes through the incredible marketing platform of sponsorship. After reflecting […]

    Continue reading
  • Continue reading
  • Continue reading
  • Continue reading
  • 27th

    27th

    Feb, 2023

    Great stories connect us. That’s why stories have been a powerful part of the human experience for thousands of years. When told well, a story elicits an emotional reaction in an audience. It can move an audience to action. In the case of stories told through marketing, a story will connect consumers to brands. Just […]

    Continue reading
  • 5th

    5th

    Feb, 2023

    Treating sponsorships like advertising is like using an iPhone as a paperweight. Your iPhone will hold the paper down on a desk, but you’ve ignored the real power of this piece of mobile technology. If I’m an advertiser, I tell you my product is great. I rent someone else’s platform (like a television show or […]

    Continue reading
  • 1st

    1st

    Jan, 2023

    Today, around 41% of Americans will start New Year’s resolutions to improve their lives or careers. There’s no doubt I have lots of room for improvement. However, rather than focus on my eternal battle with the bathroom scale, my resolutions involve helping people improve their outcomes through the incredible marketing platform of sponsorship. After reflecting […]

    Continue reading
  • 30th

    30th

    Nov, 2022

    Continue reading