Esports fans are one of the most desirable demographics in the marketing world.
Young and on the cutting-edge, esports fans are a strong match for brands looking to find early adopters and influential brand advocates.
However, the same tech-savviness that makes fans desirable makes them hard to reach. These are people who regularly deploy ad-blockers. They don’t respond to social campaigns, opt-out of email lists and are generally suspicious of obvious marketing ploys.
Esports marketing offers a chance to build brand affinity with this demographic. By showing support for something that they are passionate about. Therefore by positioning your brand as a fellow supporter, you can bypass the potholes that typically trip up your marketing.
The data (via Nielsen’s Esports division) shows that these fans are enthusiastic about getting more brands into the esports ecosystem.