Esports fans are one of the most desirable demographics in the marketing world.
Young and on the cutting-edge, esports fans are a strong match for brands looking to find early adopters and influential brand advocates.
However, the same tech-savviness that makes fans desirable makes them hard to reach. These are people who regularly deploy ad-blockers. They don’t respond to social campaigns, opt-out of email lists and are generally suspicious of obvious marketing ploys.
Esports marketing offers a chance to build brand affinity with this demographic. By showing support for something that they are passionate about. Therefore by positioning your brand as a fellow supporter, you can bypass the potholes that typically trip up your marketing.
The data (via Nielsen’s Esports division) shows that these fans are enthusiastic about getting more brands into the esports ecosystem.
Because you are interested in learning more about esports fans and how to effectively enter the esports marketing world? CHARGE can walk you through the games and names you need to know to become an authentic brand voice in the esports world.
No matter the industry, sponsorship when leveraged correctly is the most powerful tool in a brand or property’s arsenal.
Brands are judged on if they are connecting with customers. At the same time, properties budgets are relying more and more on sponsorship revenue. In the complex world of sponsorship, having an expert on your side can make the difference between success and failure.
At CHARGE, we have over 15 years of experience helping brands and properties skillfully unlock the power of sponsorship. We know the right way to support our clients in solving sponsorship challenges and aid them in making informed decisions.