Is your employer reputation pulling people in or driving them away?
A study by Corporate Responsibility Magazine (CR Magazine), 92% of employees would leave their current job for a company that had an excellent corporate reputation. Because of this employer branding can play a big role in winning the talent race.
Even more companies are stuck on one side or the other. Are you the company with such a great reputation that you’re pulling in applicants? Are your employees being wooed away by your competitor’s great branding?
The unemployment rate has bottomed out for months. Hence, it’s the lowest rate in 17 years. The talent pool is looking shallow. Companies are fighting for quality applicants, much less quality hires.
Employers can’t afford to hope for the best.
Invest in their talent acquisition efforts. The most effective way is to invest in your employer brand marketing.
A Glassdoor survey said, 76% of candidates said that the most important information they could get from a potential employer is details on what makes the company an attractive place to work.
Perspective gained from employee branding resonates with the potential employees. Therefore, employees who get hired are much less likely to leave the company. HRO Today said that employee branding may even lower employee turnover by nearly two-thirds.
If you’re not investing in your brand as an employer, you’re falling behind your competition.
Finally, company’s employer branding may not provide abrupt results. It’s a powerful gradual resource. Companies with a positive reputation, are equipped to source the best results. As a result, they have a much stronger chance of recruiting strongest talent.