Sponsorship portals. I love them. I hate them. It depends on how they’re used. If they ask two vital questions, this technology tool can be a real difference maker for the sponsor and sponsorship seller. If not … First, a little background. Sponsorship portals usually reside on a brand’s partnership opportunities web page. This technology […]
-
Treating sponsorships like advertising is like using an iPhone as a paperweight. Your iPhone will hold the paper down on a desk, but you’ve ignored the real power of this piece of mobile technology. If I’m an advertiser, I tell you my product is great. I rent someone else’s platform (like a television show or […]
-
Today, around 41% of Americans will start New Year’s resolutions to improve their lives or careers. There’s no doubt I have lots of room for improvement. However, rather than focus on my eternal battle with the bathroom scale, my resolutions involve helping people improve their outcomes through the incredible marketing platform of sponsorship. After reflecting […]
