With optimism for a post-COVID world, many first-time properties and events will debut this year and next. Quite a few of them have reached out to us for advice on selling sponsorship. As we all know, it’s tough to sell sponsorship in the first year of an event because of the many unknowns. In one […]
In previous emails, I have shared CHARGE’s thinking that nonprofit corporate sponsorship sits at an inflection point. Based on consumer attitudes towards social responsibility, for-profit companies will be inclined to seek out nonprofit partners to create sponsorship programs. However, these programs will bear little resemblance to gala sponsorships or support for a 5K race. They […]
Like a loaf of bread sitting out too long, things eventually become stale. Sponsorships are no exception. Sometimes sponsors lose the zest to enthusiastically activate. Other times, fans become numb to seeing the same sponsorship signage year after year after year. When this happens, the sponsorship’s performance metrics will begin to show signs of weakness. […]
It’s Always Good to be Reminded Last Sunday, I had the opportunity to work with one of our clients at the 105th Indy 500. The event proved noteworthy for many reasons, including the distinction of being the largest fan-attended event since the onset of the COVID-19 pandemic. However, as someone who works in sponsorship, Indy […]
Weeding Your Sponsorship Portfolio Is Your Sponsorship Portfolio an Overgrown Garden? While some think of flowers and a green lawn as a sign of Spring, I note the rise of dandelions, crabgrass, and clover as a signal that Winter is in the rearview mirror. Many sponsorship managers feel the same when looking at their current […]
Let’s face it. We’re all obsessed with growing our sponsorship audience because we equate it with more revenue. Whether you are a sponsor or a property, the key to more revenue may lie as much with the sponsorship audience we have than the audience we wish we had. For the most part, your audience will […]
