Today, around 41% of Americans will start New Year’s resolutions to improve their lives or careers. There’s no doubt I have lots of room for improvement. However, rather than focus on my eternal battle with the bathroom scale, my resolutions involve helping people improve their outcomes through the incredible marketing platform of sponsorship. After reflecting […]
Since 2020, the relationship between sponsorship and social media has reached a crucial tipping point. A decade ago, marketers viewed social media merely as an opportunity to amplify a sponsorship message. However, during that decade, the explosion of social media popularity drove massive audience growth on corporate and personal feeds. Today, the size and engagement […]
They say that “there are two sides to every story and the truth lies somewhere in the middle.” When it comes to experiential marketing for a sponsorship, sponsors often face the choice of focusing on lead generation or branding. I used to lean heavily towards branding as my outcome of choice. However, I’ve learned that […]
Exploring Paid and Free Resources for Sponsorship Audience Research In sponsorship, aligning a property’s audience with a sponsor’s target market is important. Sponsors seek assurance that their investment reaches both their existing and potential customers. To achieve this, conducting thorough sponsorship audience research is crucial. Sponsorship Audience Survey One of the most effective ways to […]
Brands buy sponsored posts and pay influencers to post about their products or services on platforms like Instagram and YouTube. In the early days of social media platforms, I remember celebrities and athletes receiving five figures per post. Today, a celeb like Dwayne Johnson reportedly receives over $1 million per post. With the additional attention […]
With optimism for a post-COVID world, many first-time properties and events will debut this year and next. Quite a few of them have reached out to us for advice on selling sponsorship. As we all know, it’s tough to sell sponsorship in the first year of an event because of the many unknowns. In one […]
