Sponsorships Must Have Just the Right Fit Sponsorships can be a powerful tool for brands to expand their reach, enhance their credibility, and create meaningful connections with their target customers. However, the success of a sponsorship endeavor hinges mainly on a concept known as “sponsorship fit.” What is Sponsorship Fit? Sponsorship fit refers to the
Expert Tips for Getting a Racing Sponsorship It’s not easy to find a motorsports sponsor. I know. I’ve had the door slammed in my face many times, looking for sponsorship in racing. However, I found sponsorship success in racing and elsewhere through persistence, great mentors, and learning from my mistakes. CHARGE has compiled my system
What is a Sponsorship Consultant? Did you know that sponsorship is a massive $78 billion industry that any person or organization can access? Sponsorship is a powerful marketing tool whether you’re a small non-profit or a large international corporation. Sponsorship, like other marketing niches, can be complicated and confusing. That’s why sponsorship consultants have become
Treating sponsorships like advertising is like using an iPhone as a paperweight. Your iPhone will hold the paper down on a desk, but you’ve ignored the real power of this piece of mobile technology. If I’m an advertiser, I tell you my product is great. I rent someone else’s platform (like a television show or
Today, around 41% of Americans will start New Year’s resolutions to improve their lives or careers. There’s no doubt I have lots of room for improvement. However, rather than focus on my eternal battle with the bathroom scale, my resolutions involve helping people improve their outcomes through the incredible marketing platform of sponsorship. After reflecting
Since 2020, the relationship between sponsorship and social media has reached a crucial tipping point. A decade ago, marketers viewed social media merely as an opportunity to amplify a sponsorship message. However, during that decade, the explosion of social media popularity drove massive audience growth on corporate and personal feeds. Today, the size and engagement
