Horses’ Haven Boosts Fundraising with CHARGE’s Sponsorship Program Support Objective Develop a sponsorship program to maximize revenue for Horses’ Haven’s new signature fundraising event. Background Horses’ Haven, a nonprofit dedicated to rescuing, rehabilitating, retraining, and rehoming at-risk equines, relies on community support to fuel its mission. To enhance fundraising efforts in 2024, horses Haven launched
When discussing sponsorship, it’s easy to think about the money changing hands or the logos on banners. But there’s much more to it. Sponsorship is not just a financial transaction; it’s about the power of association with a seller. This relationship brings real value to both parties involved, especially through the use of the seller’s
Author: Ken Ungar Sponsors Want to Be Unique In the quest to find sponsors, being unique is crucial. But why is that? In business, every company wants its products and services to stand out. From a marketing point of view, the best way to sell things is to be different from other businesses in the
Sponsorship Activation Made Simple Sponsorship Activation Sponsoring an event can be a powerful way to bring a brand to life, but it’s more complex than slapping a logo on a wall. The process of creating memorable experiences for attendees is both an art and a science. In this article, we’ll examine how sponsorship activation is
Know the Difference between Sponsorship and Advertising In today’s economy, where media and technology play a pivotal role, people commonly hear terms like “advertising” and “sponsorship“. These terms often find their way into discussions about entertainment, sports, and even everyday products. Regardless of which comes first when considering the difference between advertising vs. sponsorship, they
