Author: Ken Ungar Sponsors Want to Be Unique In the quest to find sponsors, being unique is crucial. But why is that? In business, every company wants its products and services to stand out. From a marketing point of view, the best way to sell things is to be different from other businesses in the […]
Sponsorship Activation Made Simple Sponsorship Activation Sponsoring an event can be a powerful way to bring a brand to life, but it’s more complex than slapping a logo on a wall. The process of creating memorable experiences for attendees is both an art and a science. In this article, we’ll examine how sponsorship activation is […]
Know the Difference between Sponsorship and Advertising In today’s economy, where media and technology play a pivotal role, people commonly hear terms like “advertising” and “sponsorship“. These terms often find their way into discussions about entertainment, sports, and even everyday products. Regardless of which comes first when considering the difference between advertising vs. sponsorship, they […]
Sponsorships Must Have Just the Right Fit Sponsorships can be a powerful tool for brands to expand their reach, enhance their credibility, and create meaningful connections with their target customers. However, the success of a sponsorship endeavor hinges mainly on a concept known as “sponsorship fit.” What is Sponsorship Fit? Sponsorship fit refers to the […]
Expert Tips for Getting a Racing Sponsorship It’s not easy to find a motorsports sponsor. I know. I’ve had the door slammed in my face many times, looking for sponsorship in racing. However, I found sponsorship success in racing and elsewhere through persistence, great mentors, and learning from my mistakes. CHARGE has compiled my system […]
What is a Sponsorship Consultant? Did you know that sponsorship is a massive $78 billion industry that any person or organization can access? Sponsorship is a powerful marketing tool whether you’re a small non-profit or a large international corporation. Sponsorship, like other marketing niches, can be complicated and confusing. That’s why sponsorship consultants have become […]
