In previous emails, I have shared CHARGE’s thinking that nonprofit corporate sponsorship sits at an inflection point. Based on consumer attitudes towards social responsibility, for-profit companies will be inclined to seek out nonprofit partners to create sponsorship programs. However, these programs will bear little resemblance to gala sponsorships or support for a 5K race. They […]
Corporate sponsorship works. Its positive impact on organizations continues to drive this $62 billion industry. I particularly enjoy helping our non-profit clients because corporate sponsorship offers them the opportunity to “do well by doing good.” Corporate sponsorship generates valuable revenue. It also multiplies the impact of advocacy since the sponsor promotes the non-profit’s message through […]
How Corporate Social Responsibility in Sponsorships Can Lead the Change Gone are the days when a for-profit company’s sole concern was “maximizing shareholder value.” It’s been replaced by greater emphasis on corporate social responsibility (CSR). Did you know 87% of consumers are more likely to buy a product if the company supports a cause they […]
